I have been working in the digital marketing and tech industry for more than 12 years. I come from a tech background as I did my major as computer engineer and worked as software developer for a year. Then my passion for people led me to a sales job in the digital marketing industry as I was able to connect with people while utilizing my analytical skills. I worked in different roles as Account Strategist, Client Partner, Head of Sales, Consultant and Head of Go-To-Market covering the whole sales journey in the digital market prior to joining TikTok. Now I am heading Retail&Ecom Vertical for the Turkiye market.