He graduated from Kadıköy Anadolu High School and Boğaziçi University Economics Department. Within the Fine Arts Group, he has worked as a writer, strategist, and manager in various companies. He went abroad for education for a period in 2012 and returned in 2016.

He joined Deeper, a data-driven behavioral marketing company, as a managing partner. He teaches "Evolutionary Approach to Marketing Communication" and "Data-Driven Marketing" courses at Bilgi University Brand School. He writes monthly articles on behavioral marketing in MediaCat magazine.