Duygu Özaslan was born on April 17, 1991 in İstanbul. While studying Spanish and Spanish Literature at Istanbul University she became an intern for a fashion magazine in 2013 and created her YouTube channel. After reaching fame thanks to her videos on make-up and fashion, Duygu worked with numerous global brands. 

She was the face of a campaign for MAC Cosmetics in 2018, for Reebok in 2019 and for Nike in 2020. Duygu currently creates lifestyle content and works with Trendyol, L'Oréal Paris and Mercedes-Benz.