Didem Soydan began her modeling career in 2003 and has walked the runway for numerous brands both in Turkey and abroad. She has also been the face of many of these brands. She continues to actively pursue her career in modeling. In 2017, she co-founded the brand Hole Academie with her partner Umut Eker, and the brand has been growing steadily in the past two years, thanks to its rising popularity and international brand collaborations.