Can Çalışkan, who has been in the marketing and advertising industry for over 15 years, joined Rafineri as a Junior Strategist after a brief marketing adventure. Following years of experience as a Strategic Planning Director at TBWA\ISTANBUL and Tribal Worldwide Istanbul, he returned to Rafineri as Vice President Strategy, having honed his skills in the world of strategy. He has had the opportunity to work with Turkey's largest and most significant brands in nearly every sector. For some time now, he has been writing columns on marketing, media, popular culture, behavioral sciences, and stoic philosophy for Mediacat. Additionally, he shares stories for strategy enthusiasts on Instagram under the #StratejiGibiStrateji account.