After completing his Economics undergraduate degree at Yıldız Technical University, he pursued a master's degree in Marketing Communication at Galatasaray University. At just 26 years old, campaigns he was involved in received recognition at numerous national and international competitions, notably Cannes Lions and Effie awards. By the age of 28, he took on a leadership role in the strategy department of Manajans J. Walter Thompson, one of Turkey's first modern advertising agencies. He was named "Strategist of the Year" by MediaCat in 2017 and 2021. In 2018, he was included in the "30 Under 30 Creatives" list. Currently, alongside his role as Executive Strategy Director at Medina Turgul DDB, he contributes articles to MediaCat and serves as a jury member in competitions such as Felis, Curious Felis, Young Lions, and Kristal Elma.