Ateş İnce, a graduate of Middle East Technical University (METU) in Mechanical Engineering, has been holding top-level executive positions in various areas of media for the past 25 years. After working for 20 years at pioneering brands in the industry such as Sabah Gazetesi, NTV, CNBC-e, and Star TV, he has been serving as the General Manager at MADD Entertainment, a distribution company co-owned by Ay Yapım and Medyapım, for the last 5 years. Ateş İnce, who has been working on monetizing and transforming the media industry for many years, is also the founder of PUHUtv.