Ayberk is Vertical Product & Performance Lead at Facebook where he leads product and performance aligned with strategies of the Facebook ecosystem. He focuses on real digital transformation for various verticals. He graduated from Yeditepe University with High Honor degree in MIS and also finished his MBA with an Honor degree as well. Prior to Facebook, Ayberk was Programmatic Manager of Akbank where he deeply dived into programmatic and performance marketing, DMP, DSP, and Audience Platforms management from tech level to all aspects based on web/mobile analytics. He is also former Business Development Manager of Performics and had experience in martech and whole digital marketing channels mainly based on omnichannel ecosystem development.