She was born in Istanbul. She graduated from Middle East Technical University, Department of Psychology. After working in different fields of market research, she joined Ipsos in 2009. She provided consultancy to numerous surveys conducted on brand, communication and media for Turkey’s leading companies. She was among the members of jury in 2016 Effie, 2018 Felis Awards. She shared her knowledge and experience in the field of research by her speeches given at universities and conferences and writings in sectoral magazines. She is married with one child, and currently leads recently established customer management department of Ipsos in Turkey.