Serdar Keskin has been transferring his 10+ sectoral experience to brands including Coca-Cola, Puma, Anadolu Group, PernodRicard and DeFacto through his The Others Brand Experience Agency, which was established in 2015, and has been instructing the course Experiential Marketing in Bahçeşehir University, Faculty of Communication since 2016.  Being the founder of Adtech İstanbul, a development platform of startups in the field of advertising and technology, exemplifying those in cities such as New York, London and Tokyo, he is also interested in the startup ecosystem in Turkey both as a mentor and an investor.