She was born in Germany in 1982. She graduated from Hasan Polatkan Anatolian High School and then from Istanbul University Department of Political Science and Public Administration. She received her Master’s degree in Brand Practices from Sabancı University. She stepped into the world of communication by working in advertising agencies. Later, she worked in the Marketing Department of the electronic retail brand Darty first as a manager and then as a Communication Manager. She joined Teknosa in 2014, and has been serving as Marketing Manager at Teknosa since 2016.