Sawsan is the MENA lead for Ogilvy Noor, a bespoke global consultancy for building brands with Muslim audiences. It is part of the Ogilvy group. She is also Associate Account Director within the Abu Dhabi practice of Social@Ogilvy. Among her specialisms she counts social media strategy and also travel, and she is currently the client lead for Abu Dhabi Tourism & Cultural Authority and oversees all social media activity for Visit Abu Dhabi. She was previously Social lead for the Chevrolet business in the Middle East and has helped set up a CRM framework to help the organization effectively communicate and engage with their customers..