Richard Bartrem is WestJet’s Vice-President, Marketing Communications. His responsibilities include overseeing WestJet’s marketing communications, public and media relations, social media, community investment, sponsorship and creative services. He joined WestJet in 2005 as Director, Brand and Communications and became Vice-President, Communications and Culture in 2007. Richard began his career with Unilever in 1988 where, over the next twelve years, he held a variety of sales and marketing positions in Montréal, Halifax, Calgary and Toronto.  Richard left Unilever in 2000 and spent five years working for Astral Media in television in Toronto and was responsible for marketing for the Canadian pay television brands, The Movie Network and Mpix brands. A native of Montréal, Richard now resides in Calgary with his wife and two children. His favourite WestJet destination is Maui. He prefers the free snack mix over the cookies available free on board WestJet flights.