Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research.  He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference.   Both of these were key events initiating and institutionalizing qualitative consumer research.  He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others.  He has over 600 publications and his research tends to be qualitative, visual, and cultural.  It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism.  In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior. His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.