Noha Wagih Bashir leads Facebook Blueprint in the region, which is the external education brand for Facebook & Instagram. Prior to this role she was head of Digital & Social media at Visa CEMEA, and prior to that head of social media at Impact Proximity Dubai.

She studied business in Cairo, after spending her early years in Vancouver, Canada. She has been based in Dubai for the past 6 years, and enjoys traveling, reading and studying astronomy & philosophy in her spare time.