System1, formerly BrainJuicer, has pioneered the use of behavioural science to better predict the success of innovation and advertising ideas. Named ‘Most Innovative Company’ by GreenBook 6 years in a row and Best Research Agency by Marketing Magazine, System1 is known for its new and innovative research methods. Mark setup System1’s European offices and has worked with 100+ clients across many sectors and geographies. He specialises in understanding emotions and how to leverage them for growing brands.