Kına Demirel started working in Migros after graduating from University of Leeds with her passion for the retail industry. Her journey in retail began at R&D Department of Migros where she completed numerous projects. Kına Demirel manages Migros' biggest loyalty program, Money Club, cooperating with R&D Team. Besides that, she manages the branding of Migros Group’s all other products. She attends international conferences as a speaker on "Big Data" and loyalty principles.