Joeri Van den Bergh is co-founder, managing partner and NextGen expert at InSites Consulting, a global 'new generation' research agency with offices in New York, London, Rotterdam, Ghent and Timisoara. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market. He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business. His best-selling marketing book How Cool Brands Stay Hot: Branding to Generation Y and Z has been awarded several times (a.o. The American Marketing Association Berry-AMA Book Prize) and will be published in a completely revised third edition in April 2016.