Imaad has been the Marketing Director at WARC for over five years. WARC is an online intelligence service offering best practice, evidence and insights on effective advertising and marketing from the world’s leading brands. During his time at WARC, Imaad has helped to grow awareness of WARC and use amongst its core audiences through a variety of content, data and digital strategies. He has presented at various marketing events in Europe including the Festival of Marketing (London), Filmteractive Warsaw, Brand Week Istanbul and DMX Dublin. Before WARC, Imaad’s experience was predominantly in the events sector, leading marketing teams at IQPC, Emap and i2i Events Group across the Retail, Defence and Oil & Gas sectors.