Having graduated from the BA Department of İstanbul Bilgi University as of 2002, Handan Abdurrahmanoğlu then completed the “Executive MBA” program of Koç University as of 2014. Having embarked to her career in 2003 at the export department of Arçelik, Abdurrahmanoğlu served as regional director of Central Europe in 2012, and of Eastern Europe in 2015. Alongisde her leadership in the omni-channel transformation of Arçelik in the years of 2016- 2017, Abdurrahmanoğlu was concurrently at the head of Grundig’s organization in Turkey. Having accomplished the re-launching of Grundig in Turkey within the frame of the intended brand positioning, Abdurrahmanoğlu has introduced Ruhun Doysun (Feed Your Soul) platform. Having been renown for not only pioneering the brand’s awareness movement, but also for her main field of operation in digital sector, and for her success in putting marketing into practice in real terms Abdurrahmanoğlu has been carrying on her services in Grundig Turkey as Group Manager.