In 1997, he graduated from the department of Graphic Design, Faculty of Fine Arts of Mimar Sinan University. He worked as Art Director, Group Director and Creative Director in agencies such as Fine Arts/Saatchi & Saatchi, MedinaTurgul DDB, RPM/Radar and Manajans JWT. Through him, the agencies he worked for won about 100 awards. Then in 2012, he founded Puck-Communication advertising agency and since then, he has been Puck-Communication’s head of agency and creative director.