Gulhan Egilmez leads the strategic planning and application processes of Molped and Bingo, women’s care and homecare products of Hayat Chemicals. She studied Economics at Marmara University, and strategic planning and leadership at London South Thames College and Koc University. Having decided to pursue a career in marketing while at college, she began her career at Canan Cosmetics working for their brand, Ipek.   She joined Hayat Chemicals in 2000 as the lead for washing agent products. She led Hayat Chemicals to success in a competitive industry, leading the brand’s efforts in various markets. In 2014, she became the Global Marketing Director for Hayat Chemicals. In 2016, she took on the responsibility of women’s care products while keeping her position for the washing agent products.   Egilmez is married and has a daughter. In the fast pace of life she finds joy in ceramics.