Frank Leenders has more than 20 years of experience in international sports marketing at the highest level.   He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the international benchmark project, the UEFA Champions League, since its very first season (1992-93). Frank held several positions in marketing and operations and ultimately was heading the Television department (sales and production) between 1998 and 2001.   He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for the acquisition of all sports related Television rights. In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005. Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience. In 2012, they developed a dedicated media and marketing unit for FIBA, the International Basketball Federation in Geneva, Switzerland. Frank holds the position of Director General of this entity: FIBA Media and Marketing Services SA. Frank holds a degree in Economics from the University of St. Gallen (CH) and has an MBA from SDA Bocconi in Milano (I).