Firat Dirik, is the Regional Director for Middle East and Africa, Turkey and Israel at MediaMath, a pioneer in the Adtech industry introducing the first Demand-Side Platform (DSP) and creator of TerminalOne’s Marketing Operating System. Firat is responsible for MediaMath’s operations and expansion in these regions from the London office. Prior to joining MediaMath, Firat was Country Manager, Turkey at Facebook, where he was responsible for Facebook’s operations in the Turkish market. Prior to this, Firat spent 5 years at Microsoft Turkey as the Country Sales Manager of Microsoft’s Consumer and Online Business division. He also spent 5 years at Avea as Corporate Sales Manager and another 4 years in the banking industry in diverse sales and marketing roles. Firat holds a Bachelor’s degree in Economics from Bilkent University in Ankara, Turkey and a Business Administration Graduate degree from Harvard University. Firat resides in London with his two daughters and wife. He is passionate about cooking and enjoys hosting dinner parties for friends.