Born in 1975 in Istanbul. Originally a writer. Worked as Group Head, Creative Director and Executive Creative Director at Alametifarika and TBWA. For the past 3 years he has been Partner and CCO at Rafineri. He believes in the power of stories. He defines creating real influence as the key resposibility of a Creative. He has won numerous national and international awards for his work. According to IPSOS AdWatch, in the past 6 years he has created "the most loved ad" three times.