Ece Tonbul is the second generation directors of the Paloma Hotels that represents the hotel investments of Diana Travel which is a well-established and successful company of Turkish Tourism. Diana Group made its first steps into tourism in 1977 in Kuşadası as a travel agency and entered the hospitality sector in 1986 with Paloma Hotels chain. Today Paloma Hotels owns 10 resort hotels and manages 4+ to 5 star Resort Hotels with 9.000 bed capacity. It has more than 2.500 employees. With 8 hotels under its management, it hosts approximately 150.000 guests around a year. After studying economics at Basel University, Ece Tonbul had MBA degree in Tourism and Hotel Management from Switzerland Campus of Manchester Metropolitan University. Prior to her current position, she was the Director of Sales & Marketing of Paloma Hotels for 5 years. She had been the Managing Director of the group since May 2010, responsible with entire operations, finance, business planning and development. Ece Tonbul has been promoted to chairperson of the executive board of Paloma Hotels in January, 2014. Apart from her active position in Paloma Hotels, she is the Honorary Consul of Belgium in Antalya and Executive Committee Member of Belek Tourism Investors Union (BETUYAB), Executive Committee Member of Association of the Mediterranean Tourism (AKTOB) as well as a Member of Tourism Assembly of Turkish Union of Chambers and Commodity Exchanges (TOBB).