He studied Civil Engineering and Econometrics in college, but decided to be an advertiser and walked into an advertising agency. After few internships, he started working as a Social Media Manager at Wanda Digital and continued his career there being promoted to Supervisor and then, to Creative Head of Social Media. He worked for brands like Turkcell, Frito-Lay, L'Oréal, Durex, Garanti Bankası, Microsoft winning countless awards. After that, he moved on to work at McCANN Istanbul as Social Media Director for a year. Nowadays, he works as a Creative Group Head at Pure New Media.