KAP\u0130TAL MEDYA H\u0130ZMETLER\u0130 ANON\u0130M \u015e\u0130RKET\u0130 (a\u015fa\u011f\u0131da k\u0131saca \u201cKAP\u0130TAL MEDYA\u201d olarak an\u0131lacakt\u0131r) taraf\u0131ndan haz\u0131rlanan \u00c7erez Politikas\u0131 (a\u015fa\u011f\u0131da k\u0131saca \u201cPOL\u0130T\u0130KA\u201d olarak an\u0131lacakt\u0131r), brandweekistanbul.com internet sitesinin Gizlilik Politikas\u0131\u2019n\u0131n ekini olu\u015fturmaktad\u0131r.<\/p>\n
Bir\u00e7ok internet sitesi gibi, brandweekistanbul.com\u2019da da (a\u015fa\u011f\u0131da k\u0131saca \u201cS\u0130TE\u201d olarak an\u0131lacakt\u0131r.) ziyaret\u00e7ilere ki\u015fisel i\u00e7erik ve reklamlar g\u00f6stermek, S\u0130TE \u00fczerinde trafik analizi ger\u00e7ekle\u015ftirmek ve ziyaret\u00e7i kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlamak amac\u0131yla \u00e7erezler kullan\u0131lmaktad\u0131r.<\/p>\n
KAP\u0130TAL MEDYA bu POL\u0130T\u0130KA\u2019y\u0131 S\u0130TE\u2019de hangi \u00e7erezlerin kullan\u0131ld\u0131\u011f\u0131n\u0131 ve ziyaret\u00e7ilerin bu konudaki tercihlerini nas\u0131l y\u00f6netebilece\u011fini a\u00e7\u0131klamak amac\u0131yla haz\u0131rlam\u0131\u015ft\u0131r.<\/p>\n
\u00c7erez (Cookie) Nedir?<\/p>\n
\u00c7erezler, ziyaret etti\u011finiz internet siteleri taraf\u0131ndan taray\u0131c\u0131lar arac\u0131l\u0131\u011f\u0131yla bilgisayar\u0131n\u0131za ya da ak\u0131ll\u0131 telefon veya tablet gibi di\u011fer cihazlar\u0131n\u0131za kaydedilen ve genelde harf ve rakamlardan olu\u015fan \u00e7ok k\u00fc\u00e7\u00fck metin dosyalar\u0131d\u0131r. \u00c7erezler ziyaret\u00e7ilere ili\u015fkin isim, cinsiyet veya adres gibi ki\u015fisel verileri i\u00e7ermezler.<\/p>\n
\u00c7erezler, ziyaret etti\u011finiz web sitesini y\u00f6neten sunucular taraf\u0131ndan olu\u015fturulurlar. B\u00f6ylelikle ziyaret\u00e7i ayn\u0131 siteyi ziyaret etti\u011finde sunucu bunu anlayabilir. \u00c7erezler, internet sitesi sahiplerine ayn\u0131 ziyaret\u00e7inin siteyi yeniden ziyaret etti\u011fini g\u00f6steren kimlik kartlar\u0131na benzetilebilir.<\/p>\n
\u00c7erezler konusundan daha detayl\u0131 bilgi i\u00e7in AboutCookies.org ve AllAboutCookies.org adreslerini ziyaret edebilirisiniz.<\/p>\n
Hangi \u00c7erezler Kullan\u0131lmaktad\u0131r?<\/p>\n
\u00c7erezler; sahipleri, kullan\u0131m \u00f6m\u00fcrleri ve kullan\u0131m ama\u00e7lar\u0131 bak\u0131m\u0131ndan s\u0131n\u0131fland\u0131r\u0131labilir.<\/p>\n
Aitli\u011fine g\u00f6re, S\u0130TE \u00e7erezleri ve \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezler kullan\u0131lmaktad\u0131r. S\u0130TE \u00e7erezleri, S\u0130TE sunucusu taraf\u0131ndan y\u00f6netilirken, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerini farkl\u0131 firmalar y\u00f6netmektedir.<\/p>\n
Kullan\u0131m \u00f6mr\u00fcne g\u00f6re, oturum \u00e7erezleri ve kal\u0131c\u0131 \u00e7erezler kullan\u0131lmaktad\u0131r. Oturum \u00e7erezleri ziyaret\u00e7inin S\u0130TE\u2019den \u00e7\u0131k\u0131\u015f yapmas\u0131yla birlikte silinirken, kal\u0131c\u0131 \u00e7erezler de\u011fi\u015fen s\u00fcrelerle ziyaret\u00e7ilerin cihazlar\u0131nda kalmaktad\u0131r.<\/p>\n
Kullan\u0131m ama\u00e7lar\u0131na g\u00f6re, S\u0130TE\u2019de teknik \u00e7erezler, do\u011frulama \u00e7erezleri, hedefleme\/reklam \u00e7erezleri, ki\u015fiselle\u015ftirme \u00e7erezleri ve analitik \u00e7erezler kullan\u0131lmaktad\u0131r.<\/p>\n
Oturum \u00c7erezleri<\/p>\n
Oturum \u00e7erezleri ziyaret\u00e7ilerimizin S\u0130TE\u2019yi ziyaretleri s\u00fcresince kullan\u0131lan, kullan\u0131c\u0131lar S\u0130TE\u2019den \u00e7\u0131k\u0131\u015f yaparak ayr\u0131ld\u0131ktan sonra silinen ge\u00e7ici \u00e7erezlerdir.<\/p>\n
Bu t\u00fcr \u00e7erezlerin kullan\u0131lmas\u0131n\u0131n temel amac\u0131 ziyaretiniz s\u00fcresince S\u0130TE\u2019nin d\u00fczg\u00fcn bir bi\u00e7imde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamakt\u0131r. \u00d6rne\u011fin; birden fazla sayfadan olu\u015fan \u00e7evrimi\u00e7i formlar\u0131 doldurman\u0131z\u0131 sa\u011flarlar.<\/p>\n
Kal\u0131c\u0131 \u00c7erezler<\/p>\n
Kal\u0131c\u0131 \u00e7erezler S\u0130TE\u2019nin i\u015flevselli\u011fini art\u0131rmak, ziyaret\u00e7ilerimize daha h\u0131zl\u0131 ve iyi bir hizmet sunmak amac\u0131yla kullan\u0131lan \u00e7erez t\u00fcrleridir. Bu t\u00fcr \u00e7erezler ziyaret\u00e7i tercihlerini hat\u0131rlamak i\u00e7in kullan\u0131l\u0131r ve taray\u0131c\u0131lar vas\u0131tas\u0131yla kullan\u0131lan cihazda depolan\u0131r.<\/p>\n
Kal\u0131c\u0131 \u00e7erezlerin baz\u0131 t\u00fcrleri S\u0130TE\u2019yi kullan\u0131m amac\u0131n\u0131z gibi hususlar g\u00f6z \u00f6n\u00fcnde bulundurarak sizlere \u00f6zel \u00f6neriler sunulmas\u0131 i\u00e7in kullan\u0131labilmektedir.<\/p>\n
Kal\u0131c\u0131 \u00e7erezler sayesinde, ayn\u0131 cihazla tekrardan ziyaret etmeniz durumunda, cihaz\u0131n\u0131zda S\u0130TE taraf\u0131ndan olu\u015fturulmu\u015f bir \u00e7erez olup olmad\u0131\u011f\u0131 kontrol edilir ve var ise, sizin siteyi daha \u00f6nce ziyaret etti\u011finiz anla\u015f\u0131l\u0131r ve size iletilecek i\u00e7erik bu do\u011frultuda belirlenir ve b\u00f6ylelikle sizlere daha iyi bir hizmet sunulur.<\/p>\n
Teknik \u00c7erezler<\/p>\n
Teknik \u00e7erezler ile S\u0130TE\u2019nin \u00e7al\u0131\u015fmas\u0131 sa\u011flanmakta, internet sitesinin \u00e7al\u0131\u015fmayan sayfalar\u0131 ve alanlar\u0131 tespit edilmektedir.<\/p>\n
Do\u011frulama \u00c7erezleri<\/p>\n
Ziyaret\u00e7ilerin \u015fifrelerini kullanarak S\u0130TE\u2019ye giri\u015f yapmalar\u0131 durumunda bu t\u00fcr \u00e7erezler ile ziyaret\u00e7inin S\u0130TE\u2019de ziyaret etti\u011fi her bir sayfada site kullan\u0131c\u0131s\u0131 oldu\u011fu belirlenerek, kullan\u0131c\u0131n\u0131n her sayfada \u015fifresini yeniden girmesi \u00f6nlenir.<\/p>\n
Hedefleme\/Reklam \u00c7erezleri<\/p>\n
S\u0130TE\u2019de kullan\u0131c\u0131lara sunulan reklamlar\u0131 \u00f6zelle\u015ftirmek ve zaten g\u00f6r\u00fcnt\u00fclenmi\u015f reklamlar\u0131n tekrar g\u00f6sterilmesini engellemek i\u00e7in kullan\u0131lan \u00e7erez t\u00fcrleridir.<\/p>\n
Ki\u015fiselle\u015ftirme \u00c7erezleri<\/p>\n
Kullan\u0131c\u0131lar\u0131n tercihlerini farkl\u0131 S\u0130TE sayfalar\u0131n\u0131 ziyarette de hat\u0131rlamak i\u00e7in kullan\u0131lan \u00e7erezlerdir. \u00d6rne\u011fin, se\u00e7mi\u015f oldu\u011funuz dil tercihinizin hat\u0131rlanmas\u0131.<\/p>\n
Analitik \u00c7erezler<\/p>\n
Analitik \u00e7erezler ile S\u0130TE\u2019yi ziyaret edenlerin say\u0131lar\u0131, S\u0130TE\u2019de g\u00f6r\u00fcnt\u00fclenen sayfalar\u0131n tespiti, S\u0130TE ziyaret saatleri, S\u0130TE sayfalar\u0131 kayd\u0131rma hareketleri gibi analitik sonu\u00e7lar\u0131n \u00fcretimini sa\u011flayan \u00e7erezlerdir.<\/p>\n
\u00c7erezler Neden Kullan\u0131lmaktad\u0131r?<\/p>\n
S\u0130TE\u2019de, \u00e7erezler a\u015fa\u011f\u0131daki ama\u00e7lar kapsam\u0131nda kullan\u0131lmaktad\u0131r:<\/p>\n
S\u0130TE\u2019nin \u00e7al\u0131\u015fmas\u0131 i\u00e7in gerekli temel fonksiyonlar\u0131 ger\u00e7ekle\u015ftirmek. \u00d6rne\u011fin, S\u0130TE \u00fcyelerinin, \u00fcyelik bilgileriyle giri\u015f yapabilmesi.
\nS\u0130TE\u2019yi analiz etmek ve S\u0130TE\u2019nin performans\u0131n\u0131 artt\u0131rmak. \u00d6rne\u011fin, S\u0130TE\u2019yi ziyaret edenlerin say\u0131s\u0131n\u0131n tespit edilmesi ve buna g\u00f6re performans ayarlar\u0131n\u0131n yap\u0131lmas\u0131 ya da ziyaret\u00e7ilerin arad\u0131klar\u0131n\u0131 bulmalar\u0131n\u0131n kolayla\u015ft\u0131r\u0131lmas\u0131.
\nS\u0130TE\u2019nin i\u015flevselli\u011fini artt\u0131rmak ve kullan\u0131m kolayl\u0131\u011f\u0131 sa\u011flamak. \u00d6rne\u011fin, S\u0130TE\u2019yi ziyaret eden ziyaret\u00e7inin daha sonraki ziyaretinde kullan\u0131c\u0131 ad\u0131 bilgisinin ya da arama sorgular\u0131n\u0131n hat\u0131rlanmas\u0131 veya S\u0130TE \u00fczerinden \u00fc\u00e7\u00fcnc\u00fc taraf sosyal medya faaliyetlerine ba\u011flant\u0131 sa\u011flamak.
\nKi\u015fiselle\u015ftirme, hedefleme ve reklamc\u0131l\u0131k faaliyeti ger\u00e7ekle\u015ftirmek. \u00d6rne\u011fin, ziyaret\u00e7ilerin g\u00f6r\u00fcnt\u00fcledikleri sayfa ve \u00fcr\u00fcnler \u00fczerinden ziyaret\u00e7ilerin ilgi alanlar\u0131yla ilgili reklam g\u00f6sterilmesi.<\/p>\n
\u00c7erez Tercihleri Nas\u0131l Y\u00f6netilir?<\/p>\n
Ziyaret\u00e7ilerin kendilerine ait hangi ki\u015fisel verilerin toplanabildi\u011fi konusunda tercihlerini serbest\u00e7e kullanabilmesi S\u0130TE i\u00e7in son derece \u00f6nemlidir. Bununla birlikte, S\u0130TE\u2019nin \u00e7al\u0131\u015fmas\u0131 i\u00e7in zorunlu olan \u00e7erezler konusunda tercih y\u00f6netimi m\u00fcmk\u00fcn olamamaktad\u0131r. Ayr\u0131ca, baz\u0131 \u00e7erezlerin kapat\u0131lmas\u0131 halinde S\u0130TE\u2019nin \u00e7e\u015fitli fonksiyonlar\u0131n\u0131n \u00e7al\u0131\u015fmayabilece\u011fini hat\u0131rlat\u0131r\u0131z.<\/p>\n
S\u0130TE\u2019de kullan\u0131lan \u00e7erezlere dair tercihlerini ne \u015fekilde y\u00f6netebilece\u011finize ili\u015fkin bilgiler a\u015fa\u011f\u0131daki gibidir:<\/p>\n
Ziyaret\u00e7iler, S\u0130TE\u2019yi g\u00f6r\u00fcnt\u00fcledikleri taray\u0131c\u0131 ayarlar\u0131n\u0131 de\u011fi\u015ftirerek \u00e7erezlere ili\u015fkin tercihlerini ki\u015fiselle\u015ftirme imkan\u0131na sahiptir. E\u011fer kullan\u0131lmakta olan taray\u0131c\u0131 bu imk\u00e2n\u0131 sunmaktaysa, taray\u0131c\u0131 ayarlar\u0131 \u00fczerinden \u00e7erezlere ili\u015fkin tercihleri de\u011fi\u015ftirmek m\u00fcmk\u00fcnd\u00fcr. B\u00f6ylelikle, taray\u0131c\u0131n\u0131n sunmu\u015f oldu\u011fu imkanlara g\u00f6re farkl\u0131l\u0131k g\u00f6sterebilmekle birlikte, veri sahiplerinin \u00e7erezlerin kullan\u0131lmas\u0131n\u0131 engelleme, \u00e7erez kullan\u0131lmadan \u00f6nce uyar\u0131 almay\u0131 tercih etme veya sadece baz\u0131 \u00e7erezleri devre d\u0131\u015f\u0131 b\u0131rakma ya da silme imkanlar\u0131 bulunmaktad\u0131r. Bu konudaki tercihler kullan\u0131lan taray\u0131c\u0131ya g\u00f6re de\u011fi\u015fiklik g\u00f6stermekle birlikte genel a\u00e7\u0131klamaya AboutCookies.org adresinden ula\u015fmak m\u00fcmk\u00fcnd\u00fcr. \u00c7erezlere ili\u015fkin tercihlerin, ziyaret\u00e7inin S\u0130TE\u2019ye eri\u015fim sa\u011flad\u0131\u011f\u0131 her bir cihaz \u00f6zelinde ayr\u0131 ayr\u0131 yap\u0131lmas\u0131 gerekebilecektir.<\/p>\n
Google Analytics taraf\u0131ndan y\u00f6netilen \u00c7erezleri kapatmak i\u00e7in t\u0131klay\u0131n\u0131z.<\/p>\n
Google taraf\u0131ndan sa\u011flanan ki\u015fiselle\u015ftirilmi\u015f reklam deneyimini y\u00f6netmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/p>\n
Facebook taraf\u0131ndan sa\u011flanan ki\u015fiselle\u015ftirilmi\u015f reklam deneyimini y\u00f6netmek i\u00e7in t\u0131klay\u0131n\u0131z<\/p>\n
Twitter taraf\u0131ndan sa\u011flanan ki\u015fiselle\u015ftirilmi\u015f reklam deneyimini y\u00f6netmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/p>\n
LinkedIn taraf\u0131ndan sa\u011flanan ki\u015fiselle\u015ftirilmi\u015f reklam deneyimini y\u00f6netmek i\u00e7in t\u0131klay\u0131n\u0131z.<\/p>\n
E\u011fer Facebook, Twitter ya da LinkedIn\u2019e \u00fcye de\u011filseniz; bu ve daha pek \u00e7ok di\u011fer platform taraf\u0131ndan kullan\u0131lan \u00e7erezler konusundaki tercihlerinizi a\u015fa\u011f\u0131daki internet siteleri \u00fczerinden kontrol edebilirsiniz.<\/p>\n
YourOnlineChoices.com
\nAboutAds.info
\nMobil cihazlar \u00fczerinden \u00e7erezleri y\u00f6netmek i\u00e7in mobil cihaza ait ayarlar men\u00fcs\u00fc kullan\u0131labilir.<\/p>\n
Mobil cihazlar \u00fczerinden \u00e7erezleri y\u00f6netmek i\u00e7in mobil cihaza ait ayarlar men\u00fcs\u00fc kullan\u0131labilir.<\/p>\n
Ziyaret\u00e7iler Hangi Haklara Sahip?<\/p>\n
6698 Say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunu\u2019nun 11\u2019inci maddesi uyar\u0131nca ziyaret\u00e7iler, KAP\u0130TAL MEDYA\u2019ya ba\u015fvurarak kendileriyle ilgili;<\/p>\n
Ki\u015fisel veri i\u015flenip i\u015flenmedi\u011fini \u00f6\u011frenme,
\nKi\u015fisel verileri i\u015flenmi\u015fse buna ili\u015fkin bilgi talep etme,
\nKi\u015fisel verilerin i\u015flenme amac\u0131n\u0131 ve bunlar\u0131n amac\u0131na uygun kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenme,
\nYurt i\u00e7inde veya yurt d\u0131\u015f\u0131nda ki\u015fisel verilerin aktar\u0131ld\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015fileri bilme,
\nKi\u015fisel verilerin eksik veya yanl\u0131\u015f i\u015flenmi\u015f olmas\u0131 h\u00e2linde bunlar\u0131n d\u00fczeltilmesini isteme ve bu kapsamda yap\u0131lan i\u015flemin ki\u015fisel verilerin aktar\u0131ld\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015filere bildirilmesini isteme,
\nKanun ve ilgili di\u011fer kanun h\u00fck\u00fcmlerine uygun olarak i\u015flenmi\u015f olmas\u0131na ra\u011fmen, i\u015flenmesini gerektiren sebeplerin ortadan kalkmas\u0131 h\u00e2linde ki\u015fisel verilerin silinmesini veya yok edilmesini isteme ve bu kapsamda yap\u0131lan i\u015flemin ki\u015fisel verilerin aktar\u0131ld\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015filere bildirilmesini isteme,
\n\u0130\u015flenen verilerin m\u00fcnhas\u0131ran otomatik sistemler vas\u0131tas\u0131yla analiz edilmesi suretiyle ki\u015finin kendisi aleyhine bir sonucun ortaya \u00e7\u0131kmas\u0131na itiraz etme,
\nKi\u015fisel verilerin kanuna ayk\u0131r\u0131 olarak i\u015flenmesi sebebiyle zarara u\u011framas\u0131 h\u00e2linde zarar\u0131n giderilmesini talep etme
\nhaklar\u0131na sahiptir.<\/p>\n
R\u0131za ve POL\u0130T\u0130KA\u2019daki De\u011fi\u015fiklikler<\/p>\n
KAP\u0130TAL MEDYA, POL\u0130T\u0130KA ile ziyaret\u00e7ilerine \u00e7erez kullan\u0131m\u0131 konusunda detayl\u0131 a\u00e7\u0131klama sunmay\u0131 ve \u00e7erez tercihleri konusunda bilgilendirmede bulunmay\u0131 hedeflemi\u015ftir. Bu bak\u0131mdan, S\u0130TE\u2019de yer alan \u00e7erez bilgilendirme uyar\u0131s\u0131n\u0131n kapat\u0131lmas\u0131 ve S\u0130TE\u2019nin kullanmaya devam edilmesi halinde \u00e7erez kullan\u0131m\u0131na r\u0131za verildi\u011fi kabul edilmektedir. Ziyaret\u00e7ilerin \u00e7erez tercihlerini de\u011fi\u015ftirme imk\u00e2n\u0131 her zaman sakl\u0131d\u0131r.<\/p>\n
KAP\u0130TAL MEDYA, POL\u0130T\u0130KA h\u00fck\u00fcmlerini diledi\u011fi zaman de\u011fi\u015ftirebilir. G\u00fcncel POL\u0130T\u0130KA, S\u0130TE\u2019de yay\u0131nland\u0131\u011f\u0131 tarihte y\u00fcr\u00fcrl\u00fck kazan\u0131r.<\/p>\n
Son g\u00fcncelleme tarihi: 14\/09\/2018<\/p>\n","protected":false},"excerpt":{"rendered":"
KAP\u0130TAL MEDYA H\u0130ZMETLER\u0130 ANON\u0130M \u015e\u0130RKET\u0130 (a\u015fa\u011f\u0131da k\u0131saca \u201cKAP\u0130TAL MEDYA\u201d olarak an\u0131lacakt\u0131r) taraf\u0131ndan haz\u0131rlanan \u00c7erez Politikas\u0131 (a\u015fa\u011f\u0131da k\u0131saca \u201cPOL\u0130T\u0130KA\u201d olarak an\u0131lacakt\u0131r), brandweekistanbul.com internet sitesinin Gizlilik Politikas\u0131\u2019n\u0131n ekini olu\u015fturmaktad\u0131r. Bir\u00e7ok internet sitesi gibi, brandweekistanbul.com\u2019da da (a\u015fa\u011f\u0131da k\u0131saca \u201cS\u0130TE\u201d olarak an\u0131lacakt\u0131r.) ziyaret\u00e7ilere ki\u015fisel i\u00e7erik ve reklamlar g\u00f6stermek, S\u0130TE \u00fczerinde trafik analizi ger\u00e7ekle\u015ftirmek ve ziyaret\u00e7i kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlamak amac\u0131yla […]<\/p>\n