Global Director Audiences Research, GroupM

After studying for a Masters in Geography at Cambridge, Simon chose to enter the world of media and advertising. After seven initial years in ad sales and audience research at IPC Magazines in the UK, Simon moved to Client Service at Donovan Data Systems. Increasingly specialising in media planning and trading audience measurement Simon joined Leo Burnett’s Starcom in 1995 as European Head of Media Systems – what we call now Data, Analytics, & Insight.  Simon has been with GroupM since 2002 with a range of international roles focussed on client TV investment return, reach optimisation, ad effectiveness, trading, and client reporting.

Representing GroupM, Simon sits on the EACA Media Agencies Council, IAB Europe Brand Advertising Committee, Global Video Audience Measurement Group, and the I-COM Global Programme Board. He contributes to audience research vendors’ Advisory Boards and is a regular conference speaker and panellist.