Director of Trend Forecasting at J. Walter Thompson Worldwide

Shepherd Laughlin leads content and research for the Innovation Group at J. Walter Thompson Intelligence. In this role, he has produced long-form insight reports on topics including the future of food and drink, the future of retail, generation Z, opportunities in Cuba, and marketing to women. He also manages daily insights for

As a reporter, Shepherd has covered major industry events such as CES, SXSW Interactive, and New York Fashion Week. He previously worked at the London-based consultancy The Future Laboratory, where he wrote on consumer thinking and lifestyle trends. His journalistic work has been published in Monocle, Protein Journal, Creative Review, China Economic Review, CNN and other publications.

He holds an MSc in Social Anthropology from the London School of Economics and a BA from Brown University, and speaks Mandarin and French.