He was born on a warm night in Istanbul. Ever since, he has loved nightlife. He became an entrepreneur at a young age. He loved brands and shopping. When it was time to go to college, he decided to follow his childhood dreams and focused on theatre. He studied English Language and Literature at Bogazici University. He became a copywriter. He worked at Publicis, Yorum and Bold, rising to the position of creative director. He completed a graduate degree on advertising and design at Bilgi University. He has worked for numerous national and international brands, winning national and international awards for these brands. He has been a jury member, and has taught seminars. He now serves as the Creative Director Manajans/JWT while teaching copywriting classes at Bogazici University.