RICHARD BRADFORD

RICHARD BRADFORD 1

MEC London, Group Strategy Director

I worked in a small full service agency, a large media agency, in performance, digital, communications planning and strategy. I love adverts and being honest about what we think, I don’t love gimmicks. I like finance (low interest category means high interest problem) and behaviour change (aren’t we all trying to be better at being us?). The best bit of my job is understanding why what we’re selling matters to someone, usually by becoming a customer myself. I am a product of curiosity, mistakes, and the wilfulness to keep trying regardless. I have thoroughly enjoyed launching EE and Lloyds Bank; telling the untold magic of Nationwide and Butlins; and changing people’s health outcomes with Change4Life and Stoptober among many others.

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