Giana is a leading expert in the field of consumer culture, branding and the sharing economy.
Her studies have published widely in journals such as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, andJournal of Consumer Research.
Giana’s work is regularly featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, Fortune, Vogue, Scientific American, The BBC, and on National Public Radio
Giana has received research grants from the Australian Research Council, the Marketing Science Institute, and the British Academy of Management, and has presented her work at top institutions and conferences around the world, including at the United Nations CSR Global Forum and the Global Women’s Forum.
Co-author of The Myth of the Ethical Consumer(Cambridge University Press)
Co-editor of Handbook of the Sharing Economy (Edward Elgar).