Priya Patel is the Business Development Lead for Instagram in the Middle East, Turkey and Africa. She has more than 15 years’ experience in media and advertising including print (Financial Times), TV (BBC), agency and digital in the UK, Australia and Asia. Prior to joining Facebook, Priya spent five years at multinational company Google, where she was an instrumental part of YouTube’s commercial rollout across South East Asia. Priya relocated to the Middle East with Google in 2014 where she managed the Food and Beverage sector and led advertising strategy across MENA. It was in 2015 that she was appointed as Business Development Lead at Instagram where she works closely with brands and agencies to help them achieve their business objectives on the platform. In her spare time, Priya takes inspiration from Instagram to pursue her interests in cooking, travel and scuba diving. Follow her at @priya7.