Patricia Corsi (Pe) is a Marketing, Brand and consumer aficionado. After spending over two decades working and transforming brands and ways of working in blue chips FMCG for multimillion dollar brands, Pe knows what truly drives consumer attention and love, recruitment and sustainable growth—and it’s not the new shinny object but mastering solid fundamentals and focusing on consumers and customers.
It matters how deeply you connect with the heart-beating people you’re trying to help and communicate your message, and how authentic your message and your purpose come through every touch points. Ultimately the goal is deliver shareholder value and have a positive impact in the world.
Pe has built her career in different geographies and categories, having lived in the Brazil, UK, NL, Mexico and now Switzerland.
Her personal values – Respect, Autonomy, Challenge, Fairness & Openness, Curiosity and continuous learning – are embedded in her working and personal life choices.
She is currently the Global Chief Marketing & Digital officer for Bayer Consumer Health.
Women to watch Mexico, AdAge 2017/18
Advertiser of the year Effie’s – 2016 and 2017,
Effie awards Mexico and Latam (Grand, many gold, silver and bronze within 2016 to 2018 period)
Cannes GOLD lion – Glass Category and BRONZE lion – Print Category,