He first joined Vodafone Turkey family as the SME Segment Marketing Senior Manager in 2013. In 2016, he became the Youth Segment Senior Manager. He played an important role in the determination and execution of the marketing strategies of both segments. In April 2017, he was assigned as the Head of Marketing of Digital Segments. He still leads the Red, Freezone, Besiktas and Innovation teams.
He graduated from Bogazici University Department of Mechanical Engineering in 2005. He began his career working at the Department of Marketing at Danone. Between 2005-2009, he worked in various positions in marketing at Baytorun. He then relocated to Danone’s headquarters in the USA. Until 2013, he served as the Senior Brand Manager for Activia and Light’n Fit.