Founder of Ricebowl Strategy

An award-winning cultural strategist, Nazia founded Ricebowl Strategy in 2016 to steer brands towards their most progressive, impactful roles in global culture. Spanning China, Brazil, US, UK, South Asia, and the Middle East, Ricebowl puts universal human insight at the core of its practice, crafting strategic thinking that resonates with today’s more diverse global growth consumer through progressive messaging and tangible social action.

In 2015, Nazia was recognised as one of the top five most awarded planners in the world. Prior to founding Ricebowl, Nazia was the Global Chief Strategy Officer at DAVID across São Paulo, Buenos Aires and Miami, and Global Planning Partner at Ogilvy. Before advertising, she was an academic at Oxford working on gender representation in the media. She is the author of ‘Brands, Islam and the New Muslim Consumer’ (2011) and is also professional Cordon Bleu chef. She speaks fluent Mandarin, Bengali and Brazilian Portuguese and lives in London.