Founder at Meaning.Global, Advisor to The Core Code


A brand meaning expert, cultural strategist, semiotician and social scientist on a mission to redefine the role of meaning in the brand and marketing industry.

She is the Founder and CEO of Meaning.Global, a strategic intelligence consultancy helping leaders adapt to the quickly changing cultural ecosystem today.

She helps brands navigate the shifting symbolic meanings in the 21st-century world full of global cultural complexity to profit from change and create new value and relevance.

She is the world’s leading authority on brand meaning, contributing author to Branding Strategy Insider,

Author of The Luxury Report 2019 on Redefining The Future Meaning Of Luxury,

Creator of the ESOMAR Semiotic Series, a fellow of the RSA and an Advisor to the The Core Code, a global think tank on Brand.