As Executive Creative Director, Lucio has been leading the design department since 2008. Lucio is responsible for helping to build an exceptional design team, serving 14 industry leading global brands (counting) including Nike, Beats by Dre, Unilever, Aston Martin, Nokia, Disney, BBC, Heineken and Google.
With more than 13 years of experience in graphic and interactive design, Lucio’s skills are centered on exceptional understanding of human-computer interaction, typography, design direction and branding. Lucio believes that the only way to create true meaningful products and services is through an honest, human centric and well-crafted design approach.
Before joining R/GA, Lucio served as creative director at Framfab in Denmark from 2007 to 2008. He was the lead creative on Nike Women and NIKEiD for the Europe, Middle East, and Africa (EMEA) region. Prior to that, Rufo worked at F/Nazca Saatchi & Saatchi from 2004 to 2006 as Art Director on a variety of accounts, including Nike, Skol Beer, Campana Brothers, Unibanco, Petrobras, and Toyota.
In recent years, Lucio has earned numerous honors at the most prestigious industry award shows including Communication Arts, One Show Interactive, Cannes Cyber Lions, London International Awards, D&AD Awards, and CLIO Awards. From helping Aston Martin redefine beauty and performance, to lead the design development of Beats Music Lucio has been involved in a variety of memorable campaigns and digital products.