Professor of Marketing, Virginia’s Darden School of Business

Lalin Anık is an Assistant Professor of Marketing at University of Virginia’s Darden School of Business. She is a behavioral economist interested in combining insights from psychology and economics to tackle big business and societal problems. As an expert in the science of behavior change, Professor Anık has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help consumers, employees and communities make better decisions and lead healthier, happier and more productive lives.

She has recently been recognized as one of the “Best 40 under 40” Business Professors in the world. Originally from Turkey, Professor Anık previously taught at Duke University’s Fuqua School of Business. She holds a Doctorate of Business Administration degree in marketing from Harvard Business School and a B.A. degree in psychology and business from Brandeis University.