She studied political science and international relations at Bogazici University. She holds a Marketing Minor degree from University of Washington/Seattle.
Began her career in advertising as a copywriter at Young&Rubicam before moving on to serve as the Creative Director at Alametifarika.
She joined TBWA in 2006. She serves as the CCO.
Gürpinar is one of the seven members of the Band of Brothers, TBWA’s Global Creative Group.
Music is also one of the significant part of her creative practice. She composed some of the widely known and admired jingles in Turkey including Akbanklı Hep Farklı, Hürriyet Benim, Burada Burada Hepsi Burada and HOPİ.
Named one of the World’s Most Influential Female Creative Directors by ADWOMEN.
Voted “Advertising Person of the Year” by MediaCat.
Selected as one of the Women to Watch award recipients in 2013 by MediaCat.