McKinsey Digital, Executive Experience Design Director

With over 25 years expertise in designing integrated UX / CX strategies for award winning digital products, services and applications, Gianluca Brugnoli is a highly-respected leader in McKinsey Design’s Milan studio, where he advises top-tier companies on how to incorporate design thinking and user insights into business strategy and breakthrough product development.

Gianluca was previously Co-Founder and Executive Creative Director at frog design’s Milan office, where he led a wide range of international multifunctional creative teams, innovation and digital transformation programs across a number of sectors including financial services, e-commerce, consumer products, telecom, media, fashion, enterprise applications and more. Gianluca has an Architecture Degree and PhD in Industrial Design, and is also a design teacher at the renowned Politecnico di Milano.