Erdem Tolon joined The Nielsen Company in 2005 and in 2012 he became the General Manager for Nielsen Media Research Turkey. Since 2017, he has also been serving as Business Director for Central Europe.
He graduated from Koç University with a major from Economics and he holds a Masters Degree from Norwegian School of Economics (NHH).
For the last 10 years Erdem Tolon has been focusing on both offline and online media research, ROI analysis, media mix optimization and Digital Research. Erdem is a board member of Mobile Marketing Association (MMA) and IPTV Association.