ELİF GÜVENEN

ELİF GÜVENEN 1

Corporate Brand Management & Marketing at Garanti Bank

She started her professional career as a Brand manager at Henkel where she held several positions at marketing between 1996-2003. During this time, she also took responsibilities in different countries and had expat experiences

Prior to her position at Garanti, between the years 2003-2008, Ms. Guvenen worked as Beko Brand and Communications Manager at one of the largest appliances companies in Europe, Arcelik. There, she has transformed the brand management function for one of the only‚ international brands of Turkey, Beko, initiating and implementing a Global Brand Management System.

Güvenen has more than 10 years of experience in sports marketing.

She initiated Beko Turkish Basketball league sponsorship in 2006. This was the first time where the business strategy and her basketball passion met.

In 2008, she started to work as the Senior Vice President of Advertising and PR Unit at Garanti Bank. Within a short period of time, she repositioned the unit as Corporate Brand Management and Marketing Communications

In 2013, she was assigned to the Turkey 2020 Olympic Marketing Committee where she proudly represented Turkey.

She has been leading the team managing Garanti’s communications activities including Marketing communications, sponsorship and event management. She is also in charge of corporate reputation and corporate social responsibility of Garanti. She is Deputy Chairman of the Board of SALT, Garanti’s cultural institution.

Güvenen spent 16 years in Paris, 2 years in Milano, 1 year in London, and 6 months in Tehran. During these years, she both studied and worked.

Güvenen has a degree on Business Administration from Bilkent University and is a graduate of Lycee Charles de Gaulle.

She is a January born, summer person.

She realized her dream of youth in 2007. In London, she played a small role in a musical and cried happily at the end of her first performance.