Ms. Elif Guvenen is Garanti Bank’s Senior Vice President of Corporate Brand
Management and Marketing Communications. She leads the team managing the banks’
brands and products, as well a team managing corporate brand communication. Her
responsibilities extend to Garanti’s non-profit organizations, including its
educational foundation and cultural institutions, as they are a strategic
function of corporate brand and reputation management. Prior to her position at Garanti, between the years 2003-2008, Ms. Guvenen was Beko’s Brand and Communications Manager at one of the largest appliance companies
in Europe, Arcelik, of Turkey’s largest private-sector companies. There, she transformed the brand management strategy for Beko, initiating and implementing a Global Brand Management System.
Ms. Guvenen is a graduate of Bilkent University in Ankara, Turkey. She has
simultaneously held important positions such as member of the Effie Jury Board
and Member of the Turkish Advertisers’ Association’s Executive Board.
She has a perfect command of written and spoken Turkish, French and English and
is conversant in Italian.