DAMIAN MYCROFT

DAMIAN MYCROFT 1

Design Director, Coca-Cola

PROFESSIONAL BIOGRAPHY

Damian Mycroft’s experience in design since the mid-1980s has spanned small agencies and multinationals.

He started his design career in branding and packaging design with clients such as P&G, Unilever and Reckitt Benckiser.  After moving to Philips Design to create home entertainment and mobile phone designs, he joined Nokia as Senior Design Manager working on Xpress Music, Lifestyle and Premium portfolios.

As Head of Industrial Design at HP, he led multinational design teams responsible for the multi-billion-dollar printing business creating a consistent, user-driven, innovative design portfolio across multiple consumer segments and price points from sub $30 to $10k plus.

In 2015 he joined Coca-Cola as Senior Director, Industrial Design & User Experience where he’s delivered on the unique challenge of bringing one of the world’s best-loved brands to life through technically complex, consumer-compelling hardware.