Recognized as a global branding expert, Catherine Kaputa is a sought after speaker and workshop leader on personal branding, women’s leadership, entrepreneurship, social media and career success. She is known for her compelling content and entertaining style, using storytelling, branding insight and humor in talks tailored for each audience. Her goal is to take attendees on a journey, a journey to personal and career empowerment.
Catherine cut her teeth in branding and advertising in three of the most demanding and innovative environments: From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa perfected her ability to market products, places, and companies. She studied brand strategy under Al Ries and Jack Trout. She led the award-winning “I Love NY” campaign at ad agency, Wells Rich Greene and was SVP, Director of Advertising and Brand at Citi Smith Barney. She taught branding at New York University’s Stern School of Business. She has been internationally recognized as a leader in branding, ranked #22 among Top Global Gurus in branding.
Catherine has written award-winning and best-selling books. You Are a Brand. won the Ben Franklin Award for Best Career Book, and Breakthrough Branding, was awarded the silver medal in the Book of the Year Awards 2012. Her book, Women Who Brand is on female leadership, one of Catherine’s passions. Her new book is Graduate to a Great Career, for college students, new grads and millennials.
Catherine has spoken at a wide range of organizations including Google, PepsiCo, Microsoft, Intel, AT&T, Merck, Samsung, Unilever.