He was graduated from Communication Faculty of Anadolu University. He started his career at Grey in 1994, where he worked in the International Media – Research & Media Planning departments. He worked in various positions for many local and international client groups at MediaCom between 1995 – 2001. He served as MediaCom Turkey Deputy Managing Director between 2001 – 2007. He was also responsible for all international relations, new business, internal trainings and trading organization functions of MediaCom at the same time. He was appointed as GroupM Turkey Chief Trading Officer by the GroupM EMEA in Feb 2008 . He worked as MediaCom Turkey CEO since Dec 2009 to December 2015. He continues his career as Mindshare CEO since Jan 2016.