BORA BAŞMAN

BORA BAŞMAN 1

YouTube, Content Partnerships Manager for Turkey

Bora Basman is a marketing veteran who have managed to play part on both ends of the table: platform and advertiser. During his tenure on YouTube, he has focused on digitalizing traditional media from a content perspective to develop new business ideas, prospect and scale global monetization opportunities with Turkish broadcasters and production companies. He’ll be moderating ‘Investing in the Future of Media’ panel during Brandweek’19 to highlight success stories to shed light on the new media ecosystem and how brands can play a part.