GUT, Founder and Chief Creative Officer

I’m Co-Founder and Chief Creative Officer of GUT, a new independent agency in Miami and Buenos Aires.

Our “spiral intestines” logo was designed by Stefan Sagmeister and Jessica Walsh at Sagmeister&Walsh.

My biggest passion is to help my clients reach a disproportionate amount of buzz, impressions, and earned media.

I’ve been selected to lists like Ad Age “The Creativity 50 2015 and 2017,” Business Insider “The 24 Most Creative People in Advertising Right Now,” Adweek “The Top 50 Execs Who Make The Wheels Turn” and “100 Most Creative People 2016.”

I’m proud to have worked with some of the bravest clients in the business, like Burger King, Kraft Heinz, Ab-InBev, Coca-Cola, Nestlé, Faber-Castell, Shell and others.

Previously at DAVID, some of my most famous work includes Burger King “Proud Whopper,” “Scariest BK,” “Burnings Stores,” and “Google Home of The Whopper,” Kraft Heinz “Weiner Stampede” and Mad Men “Pass The Heinz,” and MACMA “Man Boobs.”

Before DAVID, I was the Chief Creative Officer of Ogilvy & Mather Sao Paulo. We did campaigns like Coca-Cola “Crazy for Good,” “Santa’s Forgotten Letters,” “Sprite Shower,” and Hellmann’s “Recipe Receipt.”

In 2013, I led the “Dove Real Beauty Sketches” campaign, which reached more than 200 million total views online, 6 Billion global impressions, and is considered the most watched piece of branded content in history. And Ogilvy & Mather Sao Paulo became “2013 Cannes Lions Agency of The Year.”

I’ve won 195 Cannes Lions, including 7 Cannes Grand Prix. I’ve also won 3 Grand CLIOs, 2 One Show Best of Show, a Grand ANDY, and a Grand EFFIE. Recently, DAVID and Burger King won the coveted Penta Pencil, awarded for a 5-year partnership and winning streak.

In 2017, DAVID Miami became Ad Age’s A-List Innovator Agency of The Year, and Adweek’s Breakthrough Agency of The Year.

I Still haven’t won a D&AD Black Pencil, Cannes Independent Agency of The Year, and the Lion of St. Mark.

Will keep trying